Becoming Her® Mastery · Applications open · Private 1:1 coaching
Private coaching · Online, worldwide

You are not under-disciplined.You are under-fuelled and under-recovered.

You want a lean core, a calm gut, hormones on your side, and to feel sexy in your own skin again. You are doing everything, and you still cannot quite get there. Nobody has shown you why.

★★★★★
Hundreds of women coached over six years

Mariah Fontana, before and after
BeforeAfter
20Pounds lost
three times

“I did not become more disciplined. I became a different person.”

Mariah, founder

Mariah Fontana · Founder of Becoming Her®

Where you are

Your career is handled. Your body is not.

Tap everything that sounds like your week.

You want the outside to finally match the inside.

Start my application →
What you want

You want to feel like her. Every single day.

Not a number on the scale. A body that looks, feels and works the way it should.

01

A flat, lean belly

Not sucked in. Not just first thing in the morning. Flat at 4pm, after lunch, in the photo.

02

A core you can actually see

Lean, strong and defined. The kind that shows in a fitted dress and a two-piece.

03

Hormones on your side

A regular cycle, steady energy, cravings that do not run your afternoon, sleep that restores you.

04

A calm, happy gut

Digestion that just works. No bloat, no guessing what will set you off, no changing shape by dinner.

05

Confidence that walks in first

Into the boardroom, the restaurant, the beach. Without thinking about your body once.

06

To feel sexy again

In your own skin, with the lights on. Not someday. Now.

You have done the work for years. You deserve to finally get there.

Apply for coaching →
Results

What changes when the approach changes

More food. Less cardio. Real progression. Recovery treated as part of the work. Six months minimum.

Client before and after 1
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Client before and after 2
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Client before and after 3
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Client before and after 4
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Client before and after 5
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Client before and after 6
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Ashley before and after
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28.5 lbs downAshley · in 6 months
Alana before and after
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25 lbs & 9 inchesAlana · off her waist
Emilie before and after
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25 lbs downEmilie · 3.6 inches off her waist
Elizabeth before and after
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21 lbs & 8.5 inchesElizabeth · in 5 months
Kendra before and after
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20 lbs downKendra · in 11 weeks
Hanah before and after
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16 lbs & 4 inchesHanah · off her waist
Hanna before and after
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15 lbs downHanna · belly fat gone
Amy before and after
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15 lbs & 4 inchesAmy · in 4 months, mom of two
Jinette before and after
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13 lbs & 6 inchesJinette · in 7 weeks
Alexandra before and after
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7 inches off her waistAlexandra · in 10 weeks

Real clients. Individual results vary.

In their words

Hear it from them

Clients on what changed, and what it took.

EmilyCoach

“My period is finally consistent, and my progress photos blew me away.”

MikaylaFormer athlete

“The most important thing I’ve gotten out of this is my mindset changing.”

AlexFormer athlete

“I lost about 12 pounds and reduced my waist by six or seven inches.”

ElizabethFormer athlete

“I realized how important it was to have someone in my corner.”

ErinCoach, mother of two

“She’s not your typical cookie-cutter program coach.”

New this week

20+ lbs down

and now lighter than her pre-baby weight.

Client · Becoming Her® Mastery
★★★★★

I have never in my life seen abs on my body. After two kids, at 32 years old, I can see my abs popping. It’s the best feeling.

Client · Mother of two
★★★★★

I honestly didn’t think my body could look like this, but here we are. Trust the process and go all in, because at some point you’ll look back and realise the small daily habits really do add up. It has not been easy with kids, work and life, but it’s so worth it.

Erin · Client
★★★★★

I have not been able to do unassisted pull-ups, but I managed two unassisted.

Client · Weekly check-in
★★★★★

I’m back to pre-baby weight, but with more tone and strength. Confidence through the roof. I finally feel like the best version I’ve ever been of myself.

Client · Weekly check-in
★★★★★

If anyone is going to question this program and if it works, I will tell you 100% it does. I made me a priority, and with consistency we got me to where I am today.

Alana · Client, one year in
★★★★★

When I first started, I could barely do 5 elevated push-ups. I did 3 sets of 10 easily today. I have never been good at push-ups, and this was so gratifying.

Client · Community post
★★★★★

Since I joined, my discipline has gotten a lot better. You keep me accountable. Otherwise I would’ve fallen off track long ago.

Amy · Client
Why it has not worked

You have tried every version of more.

What you tell yourself

I need more cardio to lose the belly.

What is actually happening

Cardio on top of stress keeps the belly there.

What you tell yourself

If I am sweating, it is working.

What is actually happening

Sweat measures fatigue. Not fat lost, not muscle built.

What you tell yourself

I should cut carbs.

What is actually happening

You are already under-fuelled. Cutting more makes your body hold on tighter.

What you tell yourself

I am doing strength training.

What is actually happening

You are doing conditioning with weights. No progression, no real load.

What you tell yourself

I just need to push harder.

What is actually happening

You are already running on override. More pushing is the problem.

Your body is not broken. Your approach is.

The method

More food. Less cardio. A real program. And finally, recovery.

01

Nourish

Fuel it properly.

  • Protein high, healthy fats back in
  • Carbs placed where they work
  • Built around dinners out and wine
02

Movement

Train it with structure.

  • Progressive overload, weights that go up
  • Real heavy work below eight reps
  • Cardio used on purpose
Nobody coaches this03

Recovery

The pillar nobody is coaching.

  • Sleep and the 2am wake-up
  • Nervous system down-regulation
  • Digestion and what sits underneath
04

Alignment

Close the gap.

  • How capable you are, matched by how you feel in your body
  • Confidence you carry into the room
Mariah Fontana
Mariah Fontana
Why me

I have lost twenty pounds three times.

20Pounds
3Times lost
1That stayed

Only the third time stayed, and it was not because I tried harder. I stopped chasing the number and built the life that could hold it. Whole foods. Strength training instead of punishment cardio. Sleep treated as part of the work.

Nobody sells that, because there is no product in it. The industry needs you to start over. Starting over is the business model.

I did not become more disciplined. I became a different person, and the body followed.

The coaching

Becoming Her® Mastery

One-to-one and private, for six or twelve months.

What is included6 or 12 months · 1:1

Weekly video from me

Your program and adjustments, walked through on camera.

Support, Monday to Friday

Answers between check-ins, and support through the week.

A real program

Progressive overload built around your week.

Cuts and reverses

Calories go up as well as down.

The layer underneath

Gut, peptides within scope, and labs through trusted partners when symptoms warrant it.

Mindset and alignment

The identity work underneath the habits, so the changes feel like who you are.

Apply for a spot →Application first · private consult call if it is a fit
Is this for you

Built for one kind of woman.

This is for you if

  • ✓You train hard and your body does not show it
  • ✓You want a lean core, a calm gut and hormones that feel on your side
  • ✓You are ready to eat more and lift heavier
  • ✓You want a plan built around your career, dinners out and wine
  • ✓You can commit to six months minimum
  • ✓You want someone in your corner every week

It is not for you if

  • ×You want a 30-day quick fix
  • ×You want a cookie-cutter program
  • ×Your plan is more cardio and fewer carbs
  • ×You are not ready to be coached
How it works

Three steps to start.

  1. 1

    Apply

    Tell me where you are. Every application is read personally.

    Today
  2. 2

    Consult call

    A private Zoom call to see if this is the right fit, and what it would look like for you.

    If it is a fit
  3. 3

    Begin

    Your program, your targets and your first weekly video.

    Week one
Fair questions

What you are probably wondering

I have worked hard before. Why would this be different?

Because you have tried every version of more and never tried the opposite. The effort was never the problem. The method was.

If I eat more, will I gain?

Your body is holding on because it is under-fuelled. Food comes up deliberately, with protein and structure, and we read the data together every week.

If I do less cardio, will I lose progress?

Every body is different, so cardio is never added for the sake of it. It is programmed with a purpose, based on your goals, your recovery and how your body is responding, and adjusted as that changes.

Do I have to give up wine and dinners out?

No. This is built around your career, your dinners out and your wine.

I do not have time for more.

You are not getting more. You are getting a program that replaces what you already do, not one stacked on top of it.

How long until I see something?

Sleep, digestion and energy usually shift before the mirror does. Every body is different, but clients who follow the plan typically start seeing results within three weeks.

The application

Stop starting over. Start Becoming Her.

You have already proven you can work hard. What has been missing is the right approach. Tell me where you are. If it is not the right fit, I will say so.

Read personallyPrivate Zoom consultHonest answer either way
Becoming Her® MasteryApplications open
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